How Did We Do - Social Media Marketing
As part of the "How Did We Grow" East Central Florida Region project, which is a 15-years-later update to the 2006 "How Shall We Grow" community engagement project, I was tasked to create a social media advertisement targeting college students and recent graduates to engage them to fill out the survey on how they currently see the region and what concerns they have for its future.
Background: "How Shall We Grow?"
Beginning in 2006, a significant regional planning program took place in Central Florida. The "How Shall We Grow" regional visioning project was an 18-month campaign that engaged 20,000 residents in an effort designed to create a shared growth vision for Central Florida. Emphasis was placed on the identification of four items: Conservation, Centers, Countryside and Corridors.
Background: "How Did We Grow?"
The report is a 2021 update that observes, from 2007 to 2017, the benchmarks of multiple development parameters with projections, objectives, and goals from the 2007 How Shall We Grow plan. The findings of this report will be used to further work with member jurisdictions in East Central Florida to achieve the 2050 regional vision.
Logo, project name and data owned by the East Central Florida Regional Planning Council - 2021
